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Mitchell & Ness x Gatorade Capsule Collection

As a designer at Gatorade, I helped celebrate the brand's history by incorporating the original Van Stokely logo and vintage tin can into the capsule collection as heritage-inspired patch graphics for the vintage Mitchell & Ness x Gatorade capsule collection.

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The collection blended archival brand assets with modern apparel design, creating a visual language that honored Gatorade's origins while appealing to today's sports and streetwear culture.

Art Direction / Apparel Campaign

Client
Mitchell & Ness
Creative
Terrell Johnson
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1760120302 20250930 dc gatorade 16 mj 0067 1812x2720
1760120344 20250930 dc gatorade 16 mj 0096 1812x2720
1760120371 20250930 dc gatorade 16 mj 0153 1812x2720
1759496826 20250930 dc gatorade 10 stadium pairs 0102 3708x2720
1760120401 20250930 dc gatorade 09 stadium towel 0004 copy 1812x2720
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060525 FF X M&N JK 10 (1)
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