DJ Khaled x Gatorade x Jordan Capsule
Art directed alongside the Gatorade Design team on the brand's first artist-as-athlete collaboration, partnering with DJ Khaled and Jordan Brand to develop the creative vision for the limited-edition capsule collection.
Developed creative for a limited-edition capsule collection featuring the Jordan Brand × "We The Best" hoodie, which sold out in under two hours and was later showcased as part of the Gatorade ID experiential activation during Super Bowl LIX.
Art Direction / Product Campaign
- Client
- Gatorade
- Collaborators
- DJ Khaled, Jordan Brand
- Creative
- Terrell Johnson
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