Bank Greenwood 'Fund That' Campaign
Creative-directed and art-directed this speculative campaign while attending The One Club for Creativity's One School, where the work earned Honors upon graduation. Fund That reimagined Bank Greenwood as a platform that invests in Black ambition by spotlighting influential creative entrepreneurs including Vashtie Kola, Sheila Rashid, Erica Lopez, and Ryan Henry of Black Ink Crew. The campaign celebrated ownership, entrepreneurship, and community investment through authentic cultural storytelling.
Developed a fully integrated campaign system demonstrating how the concept could scale across the entire customer journey—from out-of-home billboards, transit, and digital signage to in-branch point-of-sale materials, environmental graphics, social content, and digital display advertising. Every touchpoint reinforced Bank Greenwood's mission of funding the next generation of Black creators, founders, and visionaries through a cohesive visual identity and culturally driven creative direction.
Creative Direction / Art Direction
- Creative Director / Art Direction
- Terrell Johnson
- Client
- Bank Greenwood (Speculative Work)
